Novit International · brand extension · step 2 of 2
Same logo, colours and typefaces. Each direction adds graded photography with a colour guide, twelve custom icons, a live pattern and working details.
Blueprint is the most ownable: the palette already is a blueprint and the mark already is a door swing, so nothing has to be invented. It is technical in a way anyone understands. Fine Print's sunlit portraits give it the human warmth it lacks on its own.
What each one leads with, and what it would feel like to live with.
Nothing in the existing kit was changed. Tints on these pages are mixes of the five colours only.
In photographs, Midnight sits in the shadows and Aero Mint in sky, glass and haze. Warmth comes from timber, stone and skin, never from a new brand colour.
ES Klarheit Kurrent
Suisse Int'l for everything else
Headlines are regular weight, two lines at most. Labels are sentence case in the body face.